Accor Hotels COO Talks M&A with GBTA


Days before the start of GBTA Convention 2016 AccorHotels completed their acquisition of FRHI Hotels & Resorts, making newly apointed AccorHotels COO Kevin Frid a great person to talk to about one of the industry’s hottest topics – mergers and acquisitions.

During a time of unprecedented consolidation in the travel industry, GBTA Executive Director and COO Mike McCormick sat down with Kevin at the GBTA Broadcast Studio to discuss what this means for the industry as a whole and for the travel buyer in particular.

“We don’t determine prices, markets do,” Frid said when talking about the idea that consolidation drives prices upward. View the full interview here:

Check GBTA’s YouTube Channel for even more insight and Broadcast Studio interviews from this year’s Convention.

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