Amadeus’ Jay Richmond Talks Complexity, Data & Integration with GBTA


During Convention this summer, Jay Richmond, Head of Business Travel for Amadeus North America, sat down with GBTA’s Ed Barrett at the Broadcast Studio to talk travel technology. Jay flagged complexity, data and integration as the key areas to address in the coming years.

Jay also shared a challenge coming quickly down the pipeline that will center on airline ancillaries and merchandising. Each airline is taking their own approach to how they want NDC to talk to their systems and make their offer, he said, adding that being able to bring that back together in a way that is shopable, comparable and bookable is going to be very important.

View the full video here:

Check GBTA’s YouTube Channel for even more insight and Broadcast Studio interviews from this year’s Convention.

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