Browsing tag: research

Creating a Frictionless Travel Experience – Part 1


The GBTA Foundation, in partnership with Sabre Corporation, set out to explore the topic of traveler friction around the world. The recently released study looked at traveler friction from both the business traveler perspective and also from the perspective of the managed travel and human resource professional. The objective was to identify the main challenges

Risk, Mobility and Consumerization Were the Hot Topics of GBTA Conference 2016 Frankfurt in Partnership with VDR


GBTA, VDR Wrap Successful Event With Record Attendance The Global Business Travel Association (GBTA) – the voice of the global business travel industry – and German business travel buyer association VDR – wrapped up their third successful joint conference in Europe this week with record attendance. The event brought together over 950 attendees from 20+

Week in Review


This week in business travel news, Inc. covered the latest GBTA study, in partnership with American Express, showcasing the Millennials’ secret weapon for winning over business. Successful Meetings also covered the study, writing about Millennials embrace of business travel with a majority of the group saying technology can never replace face-to-face meetings to get business done. In

Convenience Trumps Cost for Business Travelers


New research released today by the GBTA Foundation and American Express looks into how U.S. business travelers feel about their travel experience and how those feelings affect their actual behaviors related to travel. The GBTA Business Traveler Sentiment Index™, in partnership with American Express, is a proprietary data-centered barometer based on business traveler’s attitudes toward

Doing Our Part


*This post originally appeared as a ‘letter from Mike’ in Global Business Travel magazine volume three, issue one.* Not too long ago, business travel was largely limited to certain parts of the world. Now, business travelers regularly venture to dozens of countries on six different continents. The past 15 years alone have seen explosive growth

U.S. Travel & Tourism Advisory Board At Work


This week, I participated in a Board meeting for the U.S. Travel & Tourism Advisory Board (TTAB).  As you may remember, I was appointed to serve on the TTAB on behalf of GBTA earlier this year.  During the meeting, four subcommittees made recommendations to the Board based on our last few months of research and

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