Browsing tag: suppliers

The Convergence of First-Time Exhibitors


Nearly three months ago marked the final day of our 49th annual Convention in Boston. GBTA Convention 2017 featured over 400 exhibitors, including nearly 100 first-time exhibitors, giving both buyers and suppliers the unique opportunity to establish new relationships as well as fortify existing ones. GBTA has long been a proponent of face-to-face meetings and

Breaking Through to Connect with Corporate Travel Buyers


Generating appointments with in-demand travel buyers can be a difficult challenge to overcome. Since 80 percent of GBTA Convention buyer attendees are decision makers in managerial, directorial, executive or C-level positions, CMO Ed Barrett recently led a webinar entitled Breaking through to Connect with Corporate Travel Buyers – Keys to Success. Travel buyers partake in

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